Experience, the difference
Reporting directly to the CMO through the Office of the President, I had the opportunity to work with some great agency vendors and many amazing educators across the University. My team covered everything from class rings and university apparel, to strategically introducing Northeastern in emerging markets. We rolled out a complete University rebrand, began a revolutionary revamp of the campus experience and started to unravel and unify a fractured digital landscape.
University (re)brand guidelines
Digital landscape
Colleges / Institutes / Departments
With a digital footprint that had developed over time, Northeastern.edu lacked any unifying principles. We developed a cohesive design system and implemented it on a rolling basis–both with my team, and external vendors.
My proposal for edu-phase 2 was to augment/replace traditional navigation with a machine learning chatbot. As of today, it appears they may still be moving in that direction.
Print collateral
Brochures / Mailers / One sheets / Magazines
My team was responsible for several mailings and brochures each year. Perhaps my favorite was the Alumni Magazine. In addition to being a marketing vehicle for alumni donations, it was a recap of some of the most interesting stories to come out of Northeastern.
Advertising and promotions
The cornerstone of NU is the co-op. Northeastern prides itself on cultivating life-long learners, and it starts by ensuring all students graduate with real-world experience.
