Experience, the difference
Reporting directly to the CMO in the Office of the President, I had the opportunity to work with some amazing vendors and educators. My team covered everything from class rings and university apparel, to strategically introducing Northeastern in emerging markets. We rolled out a complete University rebrand, began a revolutionary revamp of the campus experience and started to unravel and unify a fractured digital landscape.
University rebrand
Working with Upstatement, we built a fresh new design system for sport and academic branding.
Digital landscape – UX / UI
Colleges / Institutes / Departments
With a digital footprint developed over time, Northeastern.edu lacked any unifying principles. My team developed and implemented a cohesive user experience across all University properties.
My proposal for ‘edu-phase 2’ was to augment/replace traditional navigation with a machine learning chatbot. As of today, it appears they may still be moving in that direction.
Print support
Brochures / Mailers / One sheets / Magazines
My team covered dozens of print and marketing materials spanning multiple schools and initiatives–most notably the Alumni Magazine–a full publication covering innovation and success stories from Alumni around the globe.
Advertising
NU’s curriculum runs on real-world experience. These were concepts to support international campus expansion.
