Build the business, build the brand
Shortly after joining Havas Edge (the largest direct response agency in the world) I picked up leadership of our digital studios in Portland (OR), Los Angeles, and built the Boston office creative department from the ground up. I led 8+ clients on ~$80MM of business, where KPIs and conversion metrics reigned supreme.
CenturyLink
Bridging direct mail and digital
Augmented Reality
Ice cream and a movie
It sounds weird, but the client randomly purchased an ice cream truck in Utah. They simply asked that we redesign the graphics wrap but we asked ourselves… could we turn this into something more?
We proposed this promo to turn a traditionally slow time for telecoms into an awareness generating sales driver. Summer movie night was an event that could be owned by CenturyLink, and publicized across media channels.
Couch-potato pets
Who better to binge watch with than your favorite furry friend? But what if you don’t have one?
We mailed potential customers a Prism offer… and a non-judgmental friend they could cut out and watch with. Recipients were urged to snap a pic of themselves with their new friend and post it to social channels.
Boys & Girls Clubs
Website overhaul
Once we conducted stakeholder interviews, we were off to the races–pouring those desires into a flexible, modern architecture that was easy for the staff to update. What we delivered is a responsive platform that meshes seamlessly with BGCB’s 3rd party legacy partners (i.e. donations, CRM etc…)
Fundraising support
Once we had completely retooled the website, we were asked to build some fundraising materials to match. We produced ongoing emails, and a pocket brochure. To make the booklet more ‘evergreen’ we built a small pocket in the back cover to hold cards with specifically targeted messaging.
Mutual of Omaha
MutualofOmaha.com
Managing Mutual’s in-house team, along with my Havas team and vendors, we cross referenced the needs of key stakeholders and other constituents against the existing site. Together, we distilled that into a meaningful, enduring architecture and design system.
The Hartford
Advice Seeker campaign
Holding with the peer to peer mentality with an eye toward producing sound bytes that resonated with mature drivers, we gathered material for multiple :15 and :30s commercial variants and a full library of stills for print and digital on the back of a single shoot.
Ride Along campaign
We enlisted famous character actor Matt McCoy (Police Academy, Silicon Valley…) as our spokesperson for older drivers. Filming ride-along testimonials from each candidate, we cut spots for 9 different offers and also got a stable of still photos in a tandem shoot, for use in print and digital.
MinnowPod
