Build the business, build the brand
I joined Havas Edge (the largest direct response agency in the world) to build the Boston creative department from the ground up, and shortly after, I also picked up leadership of our creative teams in Portland (OR), and Los Angeles. Leading more that 8 clients on ~$80MM of business, I was focused intently on KPIs and conversion metrics.
CenturyLink
Augmented Reality
Bridging direct mail and digital
Experiential – Ice cream movie night
When the client randomly purchased an ice cream truck in Utah, Instead of a graphics wrap, we proposed a promo to turn a traditionally slow time for telecoms into a PR awareness generating sales driver.
Experiential – Couch-potato Pets
Campaign - direct mail / social
Who better to binge watch with than your favorite furry friend? But what if you don’t have one?
We mailed potential customers a Prism offer… with non-judgmental friends they could cut out and watch with. Recipients were urged to snap a pic of themselves with their new friend and share it to social channels.
Boys & Girls Clubs
Website redesign – UX/UI
We designed a flexible, modern architecture that meshed seamlessly with 3rd party legacy systems (i.e. donations, CRM etc…).
Fundraising support
My team provided ongoing email support, and these pocket brochures. Each booklet had a small folder in the back to swap out modules targeted to suit different fundraising audiences.
Mutual of Omaha
MutualofOmaha.com
Integrating with Mutual’s in-house team, we distilled a complex web into a meaningful user experience, with an enduring architecture.
The Hartford
Advice Seeker
Campaign - Multi-channel
Holding with the peer to peer mentality with an eye toward producing sound bytes that resonated with mature drivers, we gathered material for multiple :15 and :30s commercial variants and a full library of stills for print and digital on the back of a single shoot.
Photo library • Video short form • Broadcast • Direct mail • Social • Landing pages
Ride Along
Campaign - Multi-channel
We enlisted famous character actor Matt McCoy (Police Academy, Silicon Valley…) as our spokesperson for older drivers. Filming ride-along testimonials, we cut spots for 9 different offers and also got a stable of still photos in a tandem shoot, for use in print and digital.
Photo library • Video short form • Broadcast • Direct mail • Print ads • Landing pages
