Setting the standard for quality care
Squeezing creativity out of a highly corporate and regulated industry was a challenge but it was truly a pleasure working with such a purpose driven organization. Our Cella in-house team seamlessly integrated with FMC marketing to support 8 business units on initiatives from social media, to video, to an all out brand evolution. Together we grew our audience, educated & supported patients, named & launched products, and built corporate spaces, growing from a creative team of 7 to 32.
Corporate brand guidelines
Cares Fund campaign
Employee Communications
In addition to the FMC Foundation, the company has a fund that’s just for helping fellow employees. For the holiday season, they wanted to promote the Cares Fund, and tell some of their heartwarming success stories. Provocative at first glance, the headline ‘Who Cares?’ is answered by actual employees who’ve donated.
We can do it
Clinic Support
COVID-19 hit the world hard but for nurses, it hit even harder. In a show of support, and to help our nurses power through, we built a small campaign around resilience and camaraderie.
Gifts of schwag helped our Care Teams rally around the patients and each other, and brought some joy in a time of overwhelming adversity.
Revitalizing corporate spaces
Partnering with architecture and technology firms we infused the new branding in the main lobby of the North American HQ. Welcoming visitors with a history nook, a custom sculpture, interactive touch screens and a digital video wall.
Trade show design
25th Anniversary (COVID) 5k
Employee Communications
How do you instill camaraderie during a pandemic and tie it into the new 25th Anniversary brand campaign ‘Together Ahead’? Run!
Using the JustMOVE app employees could form teams across international borders. They would run alone, the app cataloging total 5k times and total steps, so at the end of the month teams could compare scores and win prizes. That’s how you maintain social distance while moving Together Ahead.
Give a spit
Partnerships – Donate Life America
For National Kidney Month in 2022, we wanted to partner with Donate Life America to help increase the number of people in the Living Donor Registry.
Using research from Frenova (our genomics group) we planned to build and distribute DNA ‘Spit-Kits’ to raise awareness and better match donors with those in need. Unfortunately, COVID grabbed the world and the kit idea was shelved.