Superpowers for your ideas

As Rocketbook’s Global Creative Director, I got to touch literally every aspect of this young CPG brand in a fast paced, startup environment. From a brand refresh, to customer journeys backed by creative strategy in retail, B2B and DTC channels, we began to carve out a unique space in a crowded market.

Brand house and guidelines

Updating the customer experience

The product isn’t complicated, but explaining it was. To generate market appeal beyond early adopters, we needed a new strategy to bring mainstream customers along without overwhelming them with all the benefits at once.

Point of Purchase

Simpler message. QR/NFC launched microsite.

Unboxing Experience

More premium. Digital Ai tutorial/manual.

Product videos

How To's

Kickstarter

Social ads

Campaigns and drive kits

Every drive kit included a full suite of marketing materials, wallpapers, and promos for B2B, DTC, and Retail. This social sample is from my favorite Back-to-school kit at the advent of Ai disruption.

Like Ai, our brand purpose was to augment and support thoughts & ideas. To poke fun at the moment, we paired headlines teasing the symbiosis of humans and tech with computer generated imagery.

Digital properties

Unfortunately our web properties were being overhauled on the back-end for the majority of my tenure. In my last few months however, we were completing a creative audit; examining better ways to craft our story on flagship sites (GRB.com, Amazon, Walmart, Staples, Holden etc…).