Superpowers for your ideas
As Rocketbook’s Global Creative Director, I got to touch literally every aspect of this young CPG brand in a fast paced, startup environment. From a brand refresh, to customer journeys backed by creative strategy in retail, B2B and DTC channels, we began to carve out a unique space in a crowded market.
Brand refresh and guidelines
TV, TikToks andeverything in between
Our first Ai drive kit
Campaign – Back to School
At the advent of Ai disruption we thought we’d poke fun at the moment–pairing headlines teasing the symbiosis of humans and tech with Ai generated imagery.
Site wallpapers • Promos for B2B, DTC • Retail POP • Email • Social • Digital ads
Product launches
Imagery • PDPs • Promos • Amazon • Digital ads • Email flows
Digital properties
Crafting our story and bringing it to life on flagship sites like Amazon, Walmart, Staples, Holden and our very own, Getrocketbook.
