Superpowers for your ideas
As Rocketbook’s Global Creative Director, I got to touch literally every aspect of this young CPG brand in a fast paced, startup environment. From a brand refresh, to customer journeys backed by creative strategy in retail, B2B and DTC channels, we began to carve out a unique space in a crowded market.
Brand refresh and guidelines

Customer experience
Bringing surprise and delight to the shelf and post purchase.
Digital properties
Crafting our story and bringing it to life on flagship sites like Amazon, Walmart, Staples, Holden and our very own, Getrocketbook.








