Rugiet
In-House Creative Director
2025 – 2026
The science of never settling
Unlike traditional telehealth brands that are soft, boring pharmacies in the cloud, we built Rugiet to inspire men to take a more proactive role in their health. From a single flagship ED med we built an age-defiant, performance brand. Coordinating external agencies and in-house teams, we completely rebranded the company, launched several new products, carved a niche in the market and built an engine for massive growth.
Rebrand and design system
Working with Pentagram, we designed a distinct, masculine identity that feels premium and defiant.
A confident identity, for men's health topics that men don't like talking about.
— Sabine Danek, PAGE online
TV, TikToks andeverything in between
Rugiet’s comic spot rises to the occasion in the limp world of ED ads.
— Ad Age
Website new vs. old
In collaboration with Alright Studios
Product launches
Imagery • PDPs • Promos • Organic social • Digital ads • Email flows
Intake funnel & patient app
Patient experience
Working closely with the product and dev teams, we infused the brand into the patient experience from the end-to-end. From the intake flow, through the site and customer communications, all the way to the patient portal/mobile app; patients enjoyed a consistent experience.